Tushar

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Tushar Arun More | Digital Strategist

Tushar Arun More

Digital Work

WEB SITES

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Social Media Concepts

I conceptualized for world heart day for a well known agency (social media marketing)

1. World Heart De (FB voting APP) –
Shelf-life : 1 day to 1 yr depending on nature of contest

Brand Benefit : Visibility, Brand Recall, Viral & Social Bonding

Users : Age 25 – 50, Allow Apps on fb
Tech Requirement : Facebook App Development

Concept :
Do you give your heart out to any of these healthy habits?
Viewer needs to give rating like 3-hearts/4-hearts/ 5-hearts etc. to healthy habits on a chart,
Apollo Chart  For Healthy Heart Habits

1 Ride bike for half an hr
♥♥♥♥

2 Avoid Eating Junk Food
♥♥♥♥♥

3 Go for a walk every morning
♥♥♥♥

4 Join laughter club
♥♥♥

5 Practice Yoga Every Day
♥♥

2. Sweet Heart Contest (Hashtag driven)

Shelf-life : 1 day to 1 month depending on nature of contest

Brand Benefit : Visibility – Can run across all social networks that support pic sharing

Users : Age 25 – 50, Knows how to share pics on social media
Tech Requirement : Camera-Phone / PC

Concept : #MyApolloSweatHeart
Share a pic showing what’s inside your heart with hashtag “#MyApolloSweatHeart” & win a free check-up from Apollo Hospitals that you can gift to someone you love!

3. Apollo Healthy Heart Challenge (On lines of ALS ICE BUCKET)
Shelf-life : 1 week to 6 months depending on nature of contest

Brand Benefit : Visibility & Social Bonding – Can run across all social networks

Users : Age 25 – 50, Knows how to update status on social media
Tech Requirement : Internet Enabled Device

Concept : Status Update – “I am going to ride a bike half an hour everyday for a healthy heart & I nominate @Myfrd Somebody @Mygf @MyCo-worker to do the same

Write about a challenge you want to take up for Healthy Heart & nominate your friends to share your healthy Habits _Issued in public interest by Apollo Hospitals Heart Dept.

[Take a challange of healthy heart button]

4. Dil Ki Awaaz Suno
Shelf-life : 1 day

Brand Benefit : Generate leads/ Reach to masses in short span effectively (Viral in nature)

Users : Age 25 – 50, Knows how to update status on social media
Tech Requirement : Internet Enabled Smartphone & Well Planned Rich Media Ad

Concept :
Rich Media Interstitial(Full-screen Ad that appeares while users swiping through news apps)

An Ad that will mimic an incoming call –
A fake call screen with sound- Ring Ring….(if call picked)

“Hello”…. Sound comes …”dhak dhak dhak dhak dhak dhak”….. beep beep beep(call disconnected)… background sound starts “Don’t avoid missed calls you get from your little heart everyday.
Show your heart some care… Give a call back for healthy heart to Apollo Heart Line”

[TOLL-FREE NO. BUTTON] [Share on FB] [tweet]

(if call canceled)…
“Don’t avoid missed calls you get from your litle heart everyday. Show your heart some care… Give a call back for healthy heart to Apollo Heart Line”

[TOLL-FREE NO. BUTTON] [Share on FB] [tweet]

(This can also be a radio ad that mimics handsfree calling while people drive aired on World Heart Day)

The result is updated live as soon as user votes!

Adver-Gaming Concepts

[embeddoc url=”https://oklm.in/wp-content/uploads/2016/04/Ripple_Chitato_popgames_concepts.pdf” download=”all”]

DIGITAL CONCEPTS

SERVICES

Static Site, Landing Pages

  

Logo, Graphics & Web Designing

Dynamic Sites, Web Apps

Animation, Rich Media

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Open Source


Web Development, Server mgmt.

    

I was hired by IBM’s Gulf Partner GBM(Muscat) to provide Open Source software training to the Advertising & Engineering professionals.
I have conducted fast-track corporate training sessions for clients of Annet Technologies on Front End Web Design & Development. Was invited for a guest lecture on Ad Designing using Digital Applications for BMM students.
Can help you set-up your IT infrastructure based on cost effective Linux based solutions.

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